Beta — free, no signup to run any tool
The media operations workspace for programmatic teams
6 quick calculators for the numbers you need in a meeting, plus 11 advanced tools for planning, auditing, and modelling a flight. Run them, stack the outputs, and export one campaign strategy brief.
Choose your workspace
Pick a goal to filter the tools below. You can switch anytime.
Programmatic Starter
How does programmatic fit my stack and where do I start?
1 quick·1 advanced
Target Accounts / ABM
Am I reaching the right companies, and often enough?
1 quick·3 advanced
Performance / CPA
Will these numbers actually make money?
2 quick·4 advanced
Reach / Awareness
Where is my budget going and what is it buying?
2 quick·3 advanced
All tools
Filter by the goal you are planning for.
CPM / CPC / CTR
Quick
Calculator
Manual inputs
Enter any two of spend, impressions, and clicks. We solve for the rest and tell you how the CTR compares to display benchmarks.
Open tool
Budget & Pacing
Quick
Calculator
Manual inputs
Check whether a live flight is over- or under-pacing, what daily spend closes the gap, and where delivery lands at end of flight.
Open tool
Reach & Frequency
Quick
Calculator
Manual inputs
Turn budget, CPM, and audience size into impressions, estimated unique reach, and average frequency with a saturation check.
Open tool
ROAS & Breakeven
Quick
Calculator
Manual inputs
Compare actual ROAS and CPA against the breakeven your margin allows, and see the profit each conversion really produces.
Open tool
ABM Coverage & Pressure
Quick
Calculator
Manual inputs
Enter your target account list size, buying committee, budget, and CPM to see budget per account, impressions per contact, and frequency pressure.
Open tool
Programmatic Fit Check
Quick
Calculator
Manual inputs
Answer a few questions about your current channels, budget, and stack. We score how ready you are for programmatic and recommend the next workspace to explore.
Open tool