Reach / Awareness

Budget & Flight Pacing Calculator

Check whether a live flight is over- or under-pacing, what daily spend closes the gap, and where delivery lands at end of flight.

Flight details

Pacing is measured against today's date.

Total flight budget

Flight start

Flight end

Spend to date

Pacing index

77%

100% = exactly on plan

Ideal spend to date

$10,645

11 of 31 days elapsed

Variance

-$2,445

Behind plan

Required daily spend

$1,090

20 days remaining

Delivery progress

Projected end-of-flight spend of $23,109 at the current daily rate of $745 per day.

Time elapsed35%

Budget delivered27%

Under-pacing by 23%. Lift daily spend to about 1090 per day, or raise bids and loosen frequency caps to open delivery.

Need the full model?

Split budget across CTV, video, display, native, and audio using regional CPM benchmarks, then see deduplicated reach and frequency.