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Target Accounts / ABM
ABM Account Coverage & Pressure Calculator
Enter your target account list size, buying committee, budget, and CPM to see budget per account, impressions per contact, and frequency pressure.
Plan inputs
See how far a budget stretches across a target account list and its buying committee.
Size of the target account list
Buying-committee members you want to reach
$
$
days
x
Impressions per contact you want to deliver
Budget per account
$100
Total budget ÷ accounts
Budget per contact
$17
Total budget ÷ contacts
Impressions per contact
758
Target: 4x
Frequency per contact
757.6x
Over full flight
Monthly frequency
252.5x
Per contact per month
Impressions per account
4,545
Total delivery ÷ accounts
Coverage read
Each contact sees 757.6x impressions over the flight — roughly 252.5x per month. That is more than double the 4.0x target; trim budget or widen the account list.
Need the full model?
Set account count, flight length, and how much pressure you want. Get the impressions and budget needed to own the buying committee.