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Target Accounts / ABM
Account Touchpoint & Saturation Planner
Set account count, flight length, and how much pressure you want. Get the impressions and budget needed to own the buying committee.
Flight inputs
We assume 8 reachable decision-makers per account.
days
$
Deterministic B2B inventory typically clears $12–$18.
Total impressions
156,000
Weekly impressions
12,000
6 per contact
Total budget
$2,184
Monthly budget
$728
Cumulative impression pressure
How impressions accumulate against the buying committee week by week.
Pressure guidance
Moderate pressure is the reliable default for a 60–90 day ABM flight. Pair with sequential creative across three messaging stages.