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Performance / CPA
CPM / CPC / CTR Converter
Enter any two of spend, impressions, and clicks. We solve for the rest and tell you how the CTR compares to display benchmarks.
Delivery numbers
Fill in any two fields. Leave the third blank to solve for it.
$
CPM
$4.17
Cost per thousand impressions
CPC
$4.63
Cost per click
CTR
0.090%
Clicks / impressions
Benchmark read
CTR sits inside the 0.05%–0.10% display benchmark band.
Need the full model?
Work from target CPA, deal value, landing page CVR, and win rate to the highest CPM you can responsibly bid.