Programmatic Starter

Programmatic Fit Check

Answer a few questions about your current channels, budget, and stack. We score how ready you are for programmatic and recommend the next workspace to explore.

Your marketing setup

Tell us about your current stack and goals. There are no wrong answers — this is a readiness check, not a gate.

Current paid / owned channels

Primary goal

Primary audience

Monthly digital budget

Total across paid and owned channels

People running campaigns

Media, creative, analytics, and ops combined

Web analytics installed

GA4, Segment, Mixpanel, etc.

CRM / first-party data

Salesforce, HubSpot, CDP, etc.

Fit score

95/100

Strong fit

Next workspace

awareness

You need reach, frequency, and media-mix planning to build efficient awareness.

Budget headroom

Good

$10,000/month

Fit summary

Your marketing stack and budget are in a strong position to add programmatic as a scalable, measurable layer.

Readiness checklist

Multi-channel foundationReady

Budget headroomReady

Web analyticsReady

CRM / first-party dataReady

Team bandwidthReady

Recommended stack

Priority order for the first programmatic build.

DSP (Astrad)essential

Execute and optimize programmatic buys

Web analyticsessential

Attribute site behaviour and conversion events

Ad server / verificationrecommended

Measure viewability and cross-channel delivery

CRM / CDPessential

Activate first-party audiences and close the loop

Creative studiorecommended

Build display and video variants for testing

Next step: Media Mix Allocator

You need reach, frequency, and media-mix planning to build efficient awareness.

Open Media Mix Allocator

Need the full model?

Pick an objective, audience, and budget. We build a channel mix, estimate reach and frequency, and tell you which workspace to run next.

Open First Flight Planner