Programmatic Starter

First Flight Planner

Pick an objective, audience, and budget. We build a channel mix, estimate reach and frequency, and tell you which workspace to run next.

Flight inputs

Choose a goal, audience, and budget. We build a starter channel mix based on regional CPM benchmarks.

Total flight budget

Flight length

days

Region

Objective

Audience type

Addressable audience size

Estimated reachable audience for this campaign

Creative assets ready

Display and/or video creative available

Deduplicated reach

1,000,000

100.0% of audience

Total impressions

6,698,413

Across all channels

Average frequency

6.7x

Over the flight

Blended CPM

Daily spend

$1,667

Average per day

CPM range

$6 – $23

Midpoint $7

Allocation percentages for awareness with b2c audience.

Channel	Share	Budget	CPM	Impressions	Reach	Freq.
Display	20%	$10,000	$5	2,222,222	787,769	2.8x
Online video	30%	$15,000	$15	1,000,000	532,244	1.9x
Paid social	25%	$12,500	$9	1,388,889	632,290	2.2x
Paid search	5%	$2,500	$3	833,333	450,389	1.9x
Connected TV	10%	$5,000	$35	142,857	125,811	1.1x
Retargeting	10%	$5,000	$5	1,111,111	445,816	2.5x

Plan at least one set of display sizes (300x250, 728x90) and a 15–30 second video before flight launch.

Phase 1: Week 1–2: Launch with 30% of budget across two channels and validate creative performance.

Phase 2: Week 3–4: Scale the winning line item and shift budget away from underperformers.

Phase 3: Week 5+: Add retargeting and a small incrementality test to prove lift.

Track these to decide if the flight is working.

·Estimated reach & frequency

·CPM vs. benchmark

·View-through rate

·Brand lift proxy (site traffic lift)

Use the full media-mix allocator and burnout forecaster to scale reach efficiently.