Performance / CPA

ROAS / CPA / Breakeven Calculator

Compare actual ROAS and CPA against the breakeven your margin allows, and see the profit each conversion really produces.

Campaign results

Breakeven is margin-aware, not a flat 1x ROAS.

Media spend

Attributed revenue

Conversions

Gross margin

Product margin before media cost

ROAS

4.00x

Breakeven at 2.22x

CPA

$75.00

Cost per conversion

Max allowable CPA

$135.00

Ceiling before margin is gone

Gross profit

$9,600

$60.00 per conversion

Unit economics

How each conversion pays for itself.

AOV

$300.00

Gross margin

45%

Margin per order

$135.00

Profitable: 4.00x ROAS clears the 2.22x breakeven. You have headroom to bid up to a 135 CPA before margin disappears.

Need the full model?

Work from target CPA, deal value, landing page CVR, and win rate to the highest CPM you can responsibly bid.