Reach / Awareness

Reach & Frequency Quick Calculator

Turn budget, CPM, and audience size into impressions, estimated unique reach, and average frequency with a saturation check.

Plan inputs

Reach uses a diminishing-returns curve, not a flat divide.

Budget

CPM

Target audience size

Addressable people, not impressions

Flight length

days

Unique reach

395,395

99% of the audience

Impressions

1,785,714

Total delivery

Average frequency

4.5x

Effective band is 3x–8x

Daily frequency

0.15x

Use this to set caps

Audience coverage

$25,000 at $14.00 CPM over 30 days.

Doubling budget from here adds far less incremental reach — beyond roughly 70% coverage, extra impressions mostly raise frequency.

Average frequency of 4.5x across 30 days is in the effective 3x–8x band for awareness.

Need the full model?

Model how quickly your retargeting pool saturates, when wasted spend crosses 30%, and what daily budget the pool can actually absorb.