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Reach / Awareness
Retargeting Burnout Forecaster
Model how quickly your retargeting pool saturates, when wasted spend crosses 30%, and what daily budget the pool can actually absorb.
Retargeting inputs
Use your current pool size and pacing.
Unique users in the audience
$
$
days
Saturation day
Day 15
Wasted spend hits 30%
Daily impressions
416,667
Pool absorbs 360,000
Wasted spend
$32,379
50.0% of spend
Recommended daily budget
$2,160
Effective vs wasted spend
Cumulative spend split as the same users are hit repeatedly inside the window.
Pacing recommendation
Pacing is sustainable until roughly day 15. Plan a creative refresh just before that point.