Beta — free, no signup to run any tool
The media operations workspace for programmatic teams
6 quick calculators for the numbers you need in a meeting, plus 11 advanced tools for planning, auditing, and modelling a flight. Run them, stack the outputs, and export one campaign strategy brief.
Choose your workspace
Pick a goal to filter the tools below. You can switch anytime.
Programmatic Starter
How does programmatic fit my stack and where do I start?
1 quick·1 advanced
Target Accounts / ABM
Am I reaching the right companies, and often enough?
1 quick·3 advanced
Performance / CPA
Will these numbers actually make money?
2 quick·4 advanced
Reach / Awareness
Where is my budget going and what is it buying?
2 quick·3 advanced
All tools
Filter by the goal you are planning for.
First Flight Planner
Advanced
Planner
Manual inputs
Pick an objective, audience, and budget. We build a channel mix, estimate reach and frequency, and tell you which workspace to run next.
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TAL Match & Reach
Advanced
Builder
CSV / XLSX / paste
Upload or paste your account list. We clean domains, strip consumer and duplicate entries, and estimate the addressable decision-maker reach.
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Touchpoint Planner
Advanced
Planner
Manual inputs
Set account count, flight length, and how much pressure you want. Get the impressions and budget needed to own the buying committee.
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Positioning Matrix
Advanced
Auditor
Public URLs
Crawl up to three competitor pages and compare their messaging, offers, CTAs, and ad-tech stack side by side.
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Unit Economics
Advanced
Calculator
Manual inputs
Work from target CPA, deal value, landing page CVR, and win rate to the highest CPM you can responsibly bid.
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Creative Inspector
Advanced
Inspector
Image / video upload
Drop in a display or video asset. We check IAB dimensions, file weight, contrast, and text density before it hits the exchange.
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Mockup & Tag Preview
Advanced
Inspector
Upload / ad tag
Drop in a creative or paste a third-party ad tag. See it render in desktop article, mobile app, and in-stream video placements, with live tag diagnostics.
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LP Readiness Audit
Advanced
Auditor
Public URL
Score any landing page on message clarity, CTA strength, form friction, proof, speed proxy, and tracking coverage.
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Media Mix Allocator
Advanced
Planner
Manual inputs
Split budget across CTV, video, display, native, and audio using regional CPM benchmarks, then see deduplicated reach and frequency.
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Burnout Forecaster
Advanced
Forecaster
Manual inputs
Model how quickly your retargeting pool saturates, when wasted spend crosses 30%, and what daily budget the pool can actually absorb.
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Wasted Spend Diagnostic
Advanced
Auditor
CSV / XLSX upload
Upload a placement report. We flag made-for-advertising domains, unvetted app inventory, and zero-outcome spend, then build a suppression list.
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