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The media operations workspace for programmatic teams

5 quick calculators for the numbers you need in a meeting, plus 9 advanced tools for planning, auditing, and modelling a flight. Run them, stack the outputs, and export one campaign strategy brief.

Target Accounts / ABM

Am I reaching the right companies, and often enough?

1 quick·3 advanced

Performance / CPA

Will these numbers actually make money?

2 quick·3 advanced

Reach / Awareness

Where is my budget going and what is it buying?

2 quick·3 advanced

Reach / Awareness

Plan reach, protect frequency, and cut wasted spend.

All levels Quick calculators Advanced tools

Planners

Media Mix Allocator

Advanced

Manual inputs

Split budget across CTV, video, display, native, and audio using regional CPM benchmarks, then see deduplicated reach and frequency.

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Auditors

Wasted Spend Diagnostic

Advanced

CSV / XLSX upload

Upload a placement report. We flag made-for-advertising domains, unvetted app inventory, and zero-outcome spend, then build a suppression list.

Forecasters

Model how quickly your retargeting pool saturates, when wasted spend crosses 30%, and what daily budget the pool can actually absorb.

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